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Since 1994, three eras can be set apart within the DKB itinerary. |
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The « hardware-centered » era |
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From 1994 to 1998. |
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Strategy : “ hardware-centered ” : sale of hardware and consumables, strategic triangle : sale – maintenance – support Sales mantra : “ sell – sell – sell” |
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The macroeconomic signals cue for change : the first Ivorian crisis of 1999- 2000 and the drastic reductions in IT budgets |
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The « software-centered » era |
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From 2000 tomid-2004. |
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Strategy : “ software-centered ” era, or more precisely “ Document management software centered” Marketing mantra : “ Analyse (clients needs) + Propose (suitable hardware and software solutions) |
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Major successes : African Development Bank DARMS project : DKB in tandem with BAYANAT COMPUTER SYSTEMS CO. LTD, Versus Bank project |
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The « services-centered » era
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The macroeconomic signals cue for change : |
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Initiating macroeconomic signals: |
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International parties intervening within the resolution of the Ivorian
crisis
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International and national-originated requirements and standards for
transparency in business practices
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-The ensuing boom in investments for new IT equipments in line with
the new requirements and standards
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The then classic local IT business model (hardware + consumables,
then software) suffering from ever lower barriers of entry : overcrowding of actors on the side of the offer
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Strategy: |
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Find a niche so aiming at better differentiation and better loyalty from
ever moving customers |
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Choose an ideal hub for all the services : Electronic Document
Management
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Develop 3 main services under the label Disaster Recovery Plan
defined as the "Top Priority IT Projects for the Decade" with : Electronic Document Management, Strategic Data Remote Online Backup & Recovery and Network security |
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Successes : SIR (Ivorian company for oil refinery), COMDEF, Government Department for Foreign Affairs, Ivorian Treasury Services, SOTRA) |
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